NN.hu

Date: 2014

Banking, Customer portal, Insurance, Liferay

NN Insurance is a prominent player in the life insurance and financial sector, standing out among competitors with outstanding services and a customer-centric approach. Alongside their commitment to innovation and digitization, they continuously seek opportunities to serve their clients better and operate more efficiently.

Project and Identified Issue

NN Insurance aimed to enhance its online sales interface, making online insurance purchasing even more convenient and intuitive for customers. The main problem identified during the project was that the system had become outdated and couldn't meet customer demands and current market trends. Additionally, improving customer experience and simplifying the sales process were primary objectives.

Solution

The Webtown team chose the Liferay 7.2 platform to develop the digital sales interface of NN Insurance. Liferay 7.2 is an open-source portal framework, ideal for developing large-scale portals and intranets. Alongside a user-friendly interface and interactive features, Liferay provided the opportunity to create a mobile-friendly solution.

The new interface incorporates a user-friendly design, ensuring an optimized user experience. Interactive elements and easily navigable menus allow customers to find relevant information quickly. Beyond enhancing user experience, the new interface aims to maximize customer conversion. This process involves providing detailed and easily understandable presentations of NN Insurance's products and services and simplifying online insurance purchases.

The solution developed by Webtown includes:

  • User-friendly interface and navigation
  • Detailed product presentations and comparisons
  • Simplification of online insurance purchasing
  • Mobile-friendly solution

As a result of the project, NN Insurance has become more efficient and competitive in the digital space, increasing its customer service and sales capabilities. Besides improving customer experience and satisfaction, it also positioned NN Insurance as a leading player in the ever-evolving digital landscape.

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