A1 Slovenia: 35% Conversion Growth with Liferay DXP
A UX-driven, Liferay DXP-based redesign of A1 Slovenia's mobile phone purchase funnel that increased Add to Cart conversions by 35% and completed transactions by 16%.
A1
Webtown designed a step-by-step, mobile-optimized purchase funnel for A1 Slovenia, built on heuristic analysis and Liferay DXP, delivering a 35% increase in Add to Cart conversions and a 16% boost in transactions.
Replacing the previous Ügyfélkapu-based login, the KAÜ-based system now also supports DÁP identification - with two-factor authentication and full legal compliance.
Between January 1 and May 31, 2025, the conversion rate from session to Add to Cart increased by 35%, and the transaction conversion rate improved by 16% - the result of a single, step-by-step purchase funnel.
We use cookies and similar technologies to deliver personalized content, analyze trends, administer the site, track user movements on the site, and collect demographic information about our user base as a whole. Accept all cookies for the best possible experience on our website or manage your preferences.
Visit our Privacy Policy
