William Reed: Comprehensive content migration on eZ Platform foundations

William Reed's digital presence, built up over decades, had in time become a challenge in its own right. The volume of content accumulated across the company's online platforms had reached a level that made day-to-day management and effective editing difficult. A system that had once supported growth was starting to slow down under its own weight.

Webtown was brought on board to migrate and upgrade this online ecosystem to a modern platform. The work wasn't about replacing a single site, but about rethinking a digital structure that had developed over more than a decade.

In the first phase of the project, Ibexa and William Reed's teams jointly assessed the existing system and the possible directions for the upgrade. This groundwork laid the foundation that allowed Webtown's team to build on clear goals and well-defined steps from the outset.

The backbone of the migration was Ibexa's Legacy Bridge solution, which made it possible to carry over legacy content to the new platform without content loss or unnecessarily long downtime. As a result, William Reed didn't have to learn an entirely new system, but instead received a familiar working environment built on a modern, future-ready foundation.

Thanks to the full-scale content migration, web editing tasks became significantly simpler. Day-to-day content creation grew more convenient, faster, and more efficient - editors can now focus on content itself, rather than the platform's limitations.

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