William Reed

The future-proof content collection platform based on Ibexa software

The Organisation

William Reed is a trusted digital, high value data and events business serving the food and drinks sector for over 160 years.
Since 1862, they've been committed to creating impactful connections that inspire and empower our clients, harnessing the latest technology along the way.
They are now recognised for their outstanding multi-platform digital and print media, compelling research, powerful insights, innovative exhibitions and events, prestigious awards and informative conferences. William Reed has been owned and managed by the same family since its inception, giving the organisation a unique long-term perspective and a commitment to the industry that permeates the company. This is why their passionate and credible professionals are deeply committed to their market and are considered the most trusted professionals in their field.

William Reed has

  • 300+ employees worldwide
  • 5 offices in three continents
  • 24 media brands
  • 160 years of proven track record

The challenge

The company has written and accumulated a staggering amount of content on its online platforms in recent years, which in itself is a difficult task for web editors and a major challenge to handle for software developers.
The eZ Publish system was selected to manage their online content many years ago, and as eZ's software has evolved, William Reed staff have sought to update the company's online systems, but only partially over the years. The Webtown team was approached to migrate and upgrade the company's online platforms. 

The solution

During the preparatory phase of the project, William Reed staff contacted the Ibexa team, internationally renowned as the developer of eZ Publish and eZ Platform software, and built on the experience and successes of previous product development to create the state-of-the-art Ibexa Experience Platform. They worked with Ibexa to examine the online ecosystem that has evolved over the past decade and together they analysed possible solutions for updating the system. When we started working together, the upgrade of the whole system was launched, based on clearly defined objectives and plannable steps, building on the "Legacy Bridge" solution provided by Ibexa. Thanks to careful planning, excellent customer relations and developer agility, we published the revamped william-reed.com system in early 2022.

The outcome

Thanks to this collaboration, the william-reed.com portal is now powered by a single, common software platform, the eZ Platform. Thanks to the complete migration of content, web development tasks have been greatly simplified and content creation processes have become more convenient, faster and more efficient. The cost of running the system has been reduced and the complexity of the operation has been reduced to a fraction of what it was before. William-reed.com has evolved into a long-term sustainable and continuously upgradeable system, which, while retaining the same functionality, is also suitable for the subscription model that is becoming a key driver in the industry.


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