The RSPCA x Webtown Story

Transforming Animal Welfare Education: The RSPCA x Webtown Collaboration

Empowering Change Through Digital Innovation

In an ambitious endeavor to revolutionize animal welfare education, the RSPCA partnered with Webtown to launch a groundbreaking digital platform. This collaboration marks a significant milestone in our shared mission to enhance the well-being of animals through informed, compassionate care.

A Vision for the Future
The RSPCA has long been at the forefront of advocating for animals' rights, striving to educate the public on responsible animal care. Recognizing the potential of digital technology to amplify this mission, the RSPCA envisioned a platform that could deliver engaging, interactive educational content to a broader audience. Webtown, with its expertise in digital solutions, made this vision a reality.

Challenges Overcome, Horizons Expanded
Transitioning from traditional PDF materials to a dynamic digital platform presented unique challenges, from ensuring content relevance and timeliness to engaging users effectively. Together, the RSPCA and Webtown navigated these challenges, leveraging agile methodologies and user-centric design to build a solution that exceeded expectations.

“I would recommend working with Webtown because of the high level of communication and engagement. They got involved in the "Why" of the project - that it was all about making animals’ lives better. That's just so important to create the best possible output that you can.”

Lee Read

Project Lead for Prevention Education at the RSPCA

Explore the Journey

We invite you to explore the journey of this transformative collaboration through our downloadable case study and an insightful video that captures the essence of the project. Discover how digital innovation can drive positive change in animal welfare education and beyond.

Join Us in Making a Difference
This collaboration between the RSPCA and Webtown is just the beginning. We continue to explore new horizons in animal welfare and digital education. Stay tuned for more updates as we build on this success to create an even brighter future for animals and those who care for them.

Unleash the Power of Change - Watch Now!

Key Highlights of the Collaboration:

  • Enhanced Engagement: The new platform saw user engagement soar from 40% to 78%, with library and practical activities achieving around 90% engagement rates.
  • Timely Delivery: Despite tight deadlines, the platform was launched in time for the new academic year, thanks to the efficient project management of Webtown and the robust functionality of Liferay.
  • User-Centric Design: Early user feedback significantly shaped the project's direction, resulting in a platform that resonates with educators and learners alike.
  • Measurable Impact: For the first time, the RSPCA can measure the educational program's impact, paving the way for continued improvement and innovation.

Explore digital innovation's impact on animal welfare education and beyond!

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