Redesigning the Mobile Phone Purchase Funnel at A1 Slovenia - Group
Redesigning the Mobile Phone Purchase Funnel at A1 Slovenia
Date: 2024
We redesigned A1 Slovenia’s mobile phone purchase funnel to reduce friction and guide users through a clear, step-by-step experience — especially on mobile. Using UX heuristics and Liferay DXP, we clarified availability, simplified choices, and ensured constant feedback throughout the process. The result: a 35% increase in Add to Cart conversions and a 16% boost in completed transactions.
Download the full case study to explore how we did it — it’s worth it.
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