retail

Buying Decisions Are Made Online. The Only Question Is Whether Customers Choose You or Your Competitor.

In retail, every UX decision has a measurable impact on conversion. Our work for A1 Slovenia and Xiaomi demonstrates how a well-designed digital buying journey delivers measurable business results.

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  • Conversion-Focused UX

    Every UX decision starts with a single question: how will this influence the customer's buying decision? Research, prototyping, testing, and measurement guide every step.

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  • Mobile-First Approach

    Customers make purchasing decisions on their mobile devices. The experience must perform flawlessly wherever they are.

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  • Real-Time Feedback

    Inventory availability, pricing, and product availability are synchronized in real time, giving customers accurate information whenever they need it. No uncertainty. No lost sales.

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Why Webtown?

Digital Retail Solutions

In retail, digital channels are no longer a complement to the in-store experience - they are the primary sales channel. Purchasing decisions are made online, and a poorly designed buying journey directly impacts revenue. 

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    Mobile Conversion Optimization

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    Simplify the mobile purchasing journey, remove friction at key decision points, and provide real-time feedback throughout the experience. Every interaction is optimized to increase conversion.

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    Retail Self-Service Applications

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    Product discovery, comparison, configuration, and purchasing in a single mobile application. Designed for both physical retail locations and online experiences.

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    eCommerce Integration

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    Connect inventory management systems, CRM, payment platforms, and analytics within a single integrated platform. Real-time synchronization keeps every system aligned without manual updates.

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  • a1 slovenia

    Mobile Conversion Optimization

    Redesign of the mobile purchasing journey on Liferay DXP. A simpler buying experience, more accurate availability information, and real-time feedback throughout the entire purchase funnel.

    +35% add to cart
    +16% Completed Transactions
    View the A1 Case Study
  • Xiaomi

    MediaMarkt Retail Application

    Development of an Android tablet application for Xiaomi devices used in MediaMarkt retail stores. A self-service product browser and configurator that guides customers through the buying journey.

    Tablet App
    Android
    Retail Self-Service
    Solution
    View the Xiaomi Case Study

For A1 Slovenia, redesigning the mobile purchasing journey resulted in a 35% increase in Add to Cart conversions and a 16% increase in completed transactions.

It depends on your target audience and the usage scenario. For Xiaomi and MediaMarkt, we developed a self-service tablet application for in-store use, while in other cases a mobile-optimized website is the right solution.

Our eCommerce integration is built on real-time synchronization across inventory management, CRM, and payment systems - eliminating manual updates and ensuring data is always accurate and up to date.

It depends on your current conversion performance, but in the case of A1 Slovenia, the measured improvements in Add to Cart and completed transactions clearly demonstrate that a targeted UX redesign can deliver measurable business results within a short period.

Yes. For Xiaomi, we developed a self-service tablet application for MediaMarkt retail stores that guides customers through the buying journey directly in-store.

Every UX decision is backed by research, prototyping, testing, and measurement before implementation. At A1 Slovenia, this process led directly to measurable conversion improvements.

 
 
 
 
  • Liferay DXP
  • Retail
  • Mobile Conversion Optimization
  • Retail Self-Service Applications
  • eCommerce Integration
  • Case Studies

Working in Retail? Let's Discuss Your Challenges.

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