RSPCA

The RSPCA (Royal Society for the Prevention of Cruelty to Animals) stands as the world's oldest and largest animal welfare charity, with a primary mission to rescue, rehabilitate, and rehome animals, primarily in England and Wales. Their work, since 1824, is lifesaving, showcasing exceptional expertise in animal-related matters.

The Project:

Collaborating on an ambitious project, the RSPCA and Webtown teams joined forces to create a six-page microsite built on the Liferay platform. The goal was to create an online platform that enhances internal communication and simultaneously advocates and promotes awareness of the animal welfare mission to a broader audience. It was crucial for the RSPCA that the digital space is aesthetically modern and user-friendly and contributes to promoting animal welfare.

The Solution:

During the creation and development of the six-page microsite, special focus was placed on the intricacies of the front-end design and efficiently addressing changing requirements. This approach acknowledged the unique traits of the non-profit sector and considered the particular demands of the RSPCA.

The result is a sophisticated yet easily manageable website that reflects the RSPCA's commitment and works as a robust marketing tool, facilitating the awareness and support of animal welfare among a broader audience.