Alukönigstahl

Alukönigstahl, a long-established, four-generation family business, symbolizes excellence in the European market. With a rich heritage of personalized service and unwavering loyalty, they have fostered lasting, multi-generational partnerships with both employees and customers. Their ethos revolves around promoting mutual growth, with each interaction embodying their commitment to service, loyalty, and stability.

In an era where seamless customer engagement prevails, Alukönigstahl embarked on a transformative journey to redefine B2B interactions. The pinnacle of this effort is the AKS Customer Engagement Portal (CEP), a dynamic platform designed to facilitate meaningful and valuable interactions between Alukönigstahl and its esteemed partners. This case study highlights the challenges faced during the AKS CEP implementation, the solutions devised, and the remarkable results achieved.

Challenges: Alukönigstahl encountered several obstacles on the path to enhancing customer engagement:

• Integrating Legacy Systems: Harmonizing various legacy systems and API layers posed a significant challenge, requiring meticulous planning and execution.

• Real-Time Interface: The need for real-time access to product information, pricing, and order status necessitated the development of robust interfaces capable of providing a seamless experience for partners.

Solution: Amidst these challenges, Alukönigstahl leveraged its expertise and strategic partnerships to implement innovative solutions:

• Salesforce Integration: Utilizing the power of Liferay and Salesforce connectors, Alukönigstahl seamlessly integrated Salesforce into the AKS CEP, providing comprehensive insights and streamlined processes for partners.

• Single Sign-On (SSO) Integration: Through Azure AD integration using Liferay’s built-in capabilities, Alukönigstahl simplified access management, ensuring a seamless and secure authentication process for partners accessing the AKS CEP.

Quick Wins: The successful launch of the AKS CEP brought immediate benefits:

• Enhanced Salesforce Integration: Leveraging existing Salesforce integration know-how, Alukönigstahl accelerated the AKS CEP launch, minimizing time-to-market and maximizing partner adoption.

• SSO Azure AD Integration: By utilizing Liferay capabilities, Alukönigstahl seamlessly implemented SSO Azure AD integration, improving user experience and strengthening security measures.

Results: The AKS CEP revolutionized B2B interactions, delivering transformative results:

• Streamlined Operations: Seamless integration of legacy systems and real-time interfaces streamlined operations, enabling partners to access critical information and services instantly.

• Enhanced Partner Collaboration: By providing partners with a centralized platform for interaction and collaboration, the AKS CEP fostered stronger relationships and accelerated decision-making processes.

• Expanded Business Opportunities: With the help of Liferay DXP and strategic partnerships, Alukönigstahl extended its reach beyond B2B, opening new avenues for international online distribution and participation in the lucrative B2C market segment.

Conclusion: The AKS Customer Engagement Portal is a testament to Alukönigstahl's commitment to innovation and customer-centricity. By overcoming challenges, implementing strategic solutions, and harnessing the power of technology, Alukönigstahl not only transformed B2B interactions but also laid the foundation for continuous growth and success in an ever-evolving market environment.