NN Insurance: a 10+ year Liferay partnership from the ING-to-NN rebrand to today

Webtown has supported NN's digital sales platform since 2013, from the ING-to-NN rebrand all the way to the latest Liferay 7.4 upgrade.
Our collaboration with NN began in 2013 - marking more than 10 years of continuous partnership. At the start of the project, the company was still operating under its previous name, ING, but was preparing for a rebrand: the transition to the NN name and the accompanying full-scale web overhaul. This required an agile development partner capable of steering the transformation - turning a traditional online presence into a genuine digital sales platform.
As a first step, we built a content site for NN, featuring UX-focused functions such as newsletter sign-up and document search. We then developed a complex pricing algorithm that forms the backbone of the quoting process. Among the implemented features, the automatic generation and database storage of policies stands out, along with automated email dispatch, complete with mandatory and informational documents attached.
The longevity of the collaboration speaks for itself: NN remains among our clients to this day, and the portal recently underwent an upgrade to Liferay 7.4, ensuring the system's long-term stability and extensibility.
More than 10 years have passed since the collaboration began - and NN is still our client today, with the portal recently upgraded to the latest version of Liferay.
More than 10 years have passed since the collaboration began - and NN is still our client today, with the portal recently upgraded to the latest version of Liferay.