IBM x Webtown Business Brunch - 21 October 2026
AI is already at work. Who's in charge?
Agents, governance and process optimisation with a live demo, featuring experts from Webtown and IBM - a breakfast conversation for decision-makers
Process optimisation, value, control and accountability in the age of AI agents
TitleHow can AI become a real enterprise capability?
AI agents open up new possibilities for automating and simplifying business processes. But automation alone does not deliver real business value. It also takes the right processes, control, governance and clear lines of accountability.
At this IBM and Webtown morning session, we use concrete enterprise use cases, live demos and practical examples to show how AI agents, enterprise workflows, business value and control fit together. We explore how AI experiments can become working, measurable and controlled enterprise solutions.
Live demos • Practical enterprise use cases • IBM experts • Networking
This is a closed event, and we are deliberately keeping the group small. Instead of a product presentation, we are inviting leaders who face similar decisions to a professional conversation, where they can hear how others are approaching them.
Who is it for?
This event is for senior executives who make decisions on AI investments or are responsible for their business outcomes. This includes CEOs, CIOs, CTOs, COOs and leaders responsible for digital transformation. It is especially relevant for organisations that already have AI pilots running and are now facing the question of scaling and control.
Is enterprise-wide AI adoption on your agenda too?
- In which processes can AI create real business value?
- How can AI agents be connected to existing enterprise systems and workflows?
- How can processes be automated while keeping control and security intact?
- How can the governance of AI models and agents be managed?
- How can a successful AI pilot become a solution that works and scales across the enterprise?
If even one of these questions is relevant to your organisation, this event is worth your time.
Előadóink
LeBistro - Kopaszi-gát
Title1117 Budapest, Kopaszi gát 4.
https://www.lebistro.hu/
Agenda
Informal conversation before the programme begins.
Péter Kalmár, CEO, Webtown
Today, quick AI wins mostly happen at the level of individual tasks or teams, and they do not add up to an enterprise strategy on their own. Meanwhile, leadership has to choose a direction now, even though it is often unclear how the organisation will work a year from now, when AI has become a natural part of operations. What needs to be decided today, and what can still wait?
Péter Ács, IBM
Through concrete enterprise use cases, we show how agentic solutions can be built cost-effectively as SaaS on the watsonx platform. We also look at how rule-based, deterministic process management and the probabilistic nature of AI work side by side. The focus is on how all of this works in practice.
Dániel Huszti, IBM, with a live demo
As the number of models and agents running across the organisation grows, so does the exposure. The live demo shows how the entire AI portfolio becomes transparent and auditable, and how this supports regulatory compliance. Well-designed governance is a precondition for scaling, not an obstacle to it.
Anasztázia Tóth, IBM
AI agents work across existing systems and processes, under human supervision. This session shows where turnaround times get shorter once AI becomes part of the process. Using IBM Bob as an example, it also shows how AI can speed up software development and the modernisation of existing systems.
Informal conversation with the speakers and other attendees.
Attendance is free, but registration is required. We are deliberately keeping the group small, so every registration is confirmed individually.
But how do AI agents turn into real business value?
TitleJoin us for our morning meetup and see, through a real end-to-end business process, how an AI agent works in practice. Process optimisation, agentic AI and governance - with a live demo and experts from Webtown and IBM. We won't just show you what AI can do. We'll show you how it becomes a working process.
Regisztráció
Form titleSet the HubSpot portal and form ID in the fragment configuration.