Pesti Vigadó: a Liferay-based portal for three target groups
Webtown built a Liferay-based portal structure for A Pesti Vigadó that separates cultural, tourism, and event-organizing audiences in content, services, and functionality alike.
The team at A Pesti Vigadó Nonprofit Kft. felt that the existing structure and design of vigadó.hu didn't properly serve the different audiences they wanted to reach with their services.
During planning, they identified three distinct target groups: visitors interested in cultural programs, tourists looking for sights to see, and clients seeking to organize events. Each of these groups has different needs - they look for different information, arrive via different paths, and want to make different decisions during their visit.
The goal was for each target group to encounter content tailored to its own needs, helping them navigate the portal and make the right decision. To achieve this, we were asked to restructure the online platform: clearly distinguishing the pages aimed at each target group in terms of content, services, and portal functionality alike.
The result is a Liferay-based portal that offers a distinct path within a single website for visitors coming for cultural, tourism, or event-organizing purposes, without making navigation harder for any of the groups.
Cultural visitor, tourist, or event organizer - vigadó.hu offers each of the three target groups a path tailored to their own needs.
