William Reed

Operating in the food, beverage, and hospitality industries, William Reed is a prominent player in the media and information services sector. The company's primary activities include delivering industry-specific news, analyses, and data and organizing professional events. Its reputation is built on in-depth market knowledge and high-quality content creation, supporting global business decision-making processes. 

William Reed's mission is to contribute significantly to the growth and development of target markets by supporting partners' success through innovative information and market insights.

The Solution:

To address this challenge, the Webtown team was assigned to use the Ibexa "Legacy Bridge" solution to migrate and update online platforms. Following a collaborative analysis by Ibexa and William Reed teams, the project focused on the comprehensive transformation of the entire online ecosystem. 

This process resulted in significant simplification of content creation and management processes. The content inventory was transferred throughout the migration process, allowing for streamlined web editing tasks and accelerated content production workflows, making them more convenient and efficient.

Results:

As a result of the project, William Reed received a modern, efficient online platform perfectly aligned with the specific requirements of the FMCG sector. The solutions provided by Ibexa enabled the company to manage online content easily, optimizing online presence and content creation processes. 

The introduction of the new platform significantly contributed to the development of William Reed's digital strategy, ensuring the company's flexibility and scalability to meet market demands.